The NorthCountryNow.com Facebook page has nearly 18,000 followers but as the “Insights” above shows, many posts are only seen 1,000 to 2,500 times, as displayed in the “Reach” column.  Only occasional unusual or sensational stories significantly exceed that level. By contrast, headlines for stories posted on NCNow.com and in NCTW are seen between 48,000 and 70,000 times. And the Facebook statistics are not guaranteed. As the black note in the upper right explains, Facebook viewership figures are "an estimate and may not be precise."