POTSDAM – Now that Coldwell Banker Whitbeck has welcomed the team from LaValley Real Estate to their growing family, agents in the Potsdam office will be able to provide clients with even more services.

A fixture in the North Country for years, LaValley Real Estate has been serving the Adirondack, St. Lawrence and Champlain Valley regions since 1976.

 “The addition of the new Coldwell Banker Whitbeck offices in Tupper Lake and Potsdam will further strengthen the Coldwell Banker presence in the northern New York market,” said M. Ryan Gorman, president and CEO, Coldwell Banker Real Estate, LLC. “Coldwell Banker is pleased to add these new offices to our network.”

Bob McLaughlin, long-time real estate salesperson who heads the Potsdam office, said being part of Coldwell Banker Whitbeck will allow agents to provide “farther market reach for both buyers and sellers.”

Jim LaValley has been Broker/Owner of LaValley Real Estate for over 30 years and is a well-known REALTOR® throughout the Adirondack communities, having served on the NYS Board of Real Estate, the NYS Association of REALTORS Resort & Second Home Committee, and speaking nationally on safety issues within the real estate industry.

“The real estate market has been changing rapidly over the past decade, where it is becoming more important to provide additional services and larger exposure for sellers, with more opportunities for buyers”, LaValley said.

“I have known the Whitbecks for many years and respect their commitment to our area. I am excited that with the same great LaValley team we currently have in place, we would be able to provide those additional services, have a much broader reach, and strengthen our strong local connection by becoming part of the Coldwell Banker Whitbeck team.”

 “I have always had great respect for Jim (LaValley) and his team of agents,” says Peter J. “PJ” Whitbeck, Broker at Coldwell Banker Whitbeck. “His knowledge of the area coupled with his influence and involvement in several real estate organizations will truly make him an asset to the Coldwell Banker Whitbeck team. We are all looking forward to bringing Jim and the rest of the agents into the CB family and growing our reach to serve even more families.”

An important part of the transition is that the Whitbecks and LaValley share a common philosophy of supporting local and regional organizations, such as the Honor Flight, Hospice, Backpack Program, Humane Society, School programs, and more.  PJ Whitbeck says, "it was great to see that we shared common local charitable interests, and it is something we look forward to continuing together."

With the acquisition, Coldwell Banker Whitbeck’s reach expands throughout 7 counties, including Clinton, Essex, Franklin, Warren, Hamilton, Herkimer and St. Lawrence.

The Potsdam office of Coldwell Banker Whitbeck Associates at 35 Main St. can be reached by calling 315-268-0880. Coldwell Banker Whitbeck has been an affiliate of the Coldwell Banker Franchise System since 2005 and operates from five offices in Plattsburgh, Lake Placid, Malone, Tupper Lake, and Potsdam.