CANTON — A public workshop for a Grasse River Blueway Marketing Plan will be held Thursday, Jan. 21 on the Zoom platform.

The Town of Canton is leading a cooperative effort among towns, villages, and hamlets from the Town of Russell to the Town of Massena to develop the marketing plan for the Grasse River Blueway, said a press release from organizers.

The marketing plan will help attract residents and visitors to the Grasse River corridor for sustainable tourism and recreation that strikes a balance between economic development and preservation of the corridor's open spaces and natural resources.

Those planning to attend must register in advance. Registrations are accepted by email to Eve Holberg at eholberg@jklastudio.com.

Zoom meeting login information will be distributed to registrants via email before the meetings.

Responses are still welcome for the Grasse River Blueway Marketing Plan survey. The survey asks how people think the corridor should be promoted. Respondents can also submit their "hidden gems" of the Grasse River, special places and areas that can help promote the Blueway.

The Grasse River Marketing Plan survey is available through this link: https://www.surveymonkey.com/r/GrasseRiverBlueway .