The New York State Consumer Protection Board wants consumers to know about new protections and laws that address telemarketing practices, such as “robo-calls,” which “game the system.”

A new Do Not Call Law, which the board says is one of the state’s most important consumer protections, went into effect Dec. 11.

Individuals who register their land and mobile phone numbers on the federal Do Not Call Registry are afforded some relief from annoying telemarketers. The new statute, advanced by the CPB, augments New York’s protections against many deceptive and bothersome telemarketing practices.

In particular, CPB points to a few the amendments to the law. It will:

• expand New York’s “Do Not Call” Law protections to “robo-calls” including those that only leave a telemarketing message

• restrict unsolicited telemarketing calls to the hours of 8 a.m. to 9 p.m.

• require telemarketers to disclose at the outset of the call the nature of the goods or service they are selling

• Grant the CPB subpoena power to better investigate complaints.

“New Yorkers have the right to avoid harassment from telemarketers,” said Governor David A. Paterson. “This law adds teeth to the existing law by expanding the definition of a telemarketing call to include prerecorded, unsolicited messages, and giving the Consumer Protection Board more authority to investigate companies using deceptive practices in the telemarketing industry.”

“Restricting telemarketing calls to the hours of 8 a.m. to 9 p.m., and applying the State’s Do Not Call Law to ‘robo’ calls will help to further reduce unwanted telemarketing calls and safeguard the personal privacy of New Yorkers,” said Mindy A. Bockstein, Chairperson and Executive Director of the CPB. “This new law, which also strengthens enforcement, provides all the more reason for consumers to place their telephone numbers on the Do Not Call Registry.”

The law takes effect on December 11, 2010.

More than 12 million New York telephone numbers are registered on the Do Not Call Registry. The CPB encourages all New Yorkers to add their personal telephone numbers to the Do Not Call Registry.

For additional Do Not Call and other consumer information, visit www.nysconsumer.gov or call the CPB toll-free at 1-800-697-1220.