Price Chopper and the American Red Cross have teamed up to raise funds to help victims of the devastation wrought throughout the region by Hurricane Irene.

Price Chopper will match the first $10,000 raised through its “Your Help Counts: Irene” pin up campaign where customers can purchase window signs to show their support for the campaign.

All funds raised will be directed to the American Red Cross for disaster relief in New York, Massachusetts, Vermont, Connecticut and New Hampshire, all states where Price Chopper Supermarkets are located.

"We are confident that the campaign will quickly raise much-needed money to help those affected by the hurricane,” said Mona Golub, the chain’s VP Public Relations and Consumer and Marketing Services.

“Price Chopper’s customers and teammates have always been there to assist victims of natural disaster, whether internationally, nationally or regionally. This time, the need is close to home. By contributing directly to the Red Cross at any open register, via our ‘Your Help Counts: Irene’ pin-up program, neighbors can help neighbors deal with the flooding and residual damage that Hurricane Irene’s wrath unleashed on our area,” said Golub.

Also, from now through Labor Day, $1 from every fresh-made pizza sold (hot or cold for take-out) at any Price Chopper will be donated to the American Red Cross disaster relief efforts.