CANTON -- SUNY Canton’s latest television commercials feature the college’s students and highlight the school’s recent growth.

The two television spots mention the new degrees offered and the new buildings under construction on campus. In 2011, SUNY Canton will complete its new Roos House athletic center and the new Grasse River Housing Suites.

Nafeesa Johnson, a criminal investigation major from Brooklyn is featured in each commercial. Johnson said the recent Southworth Library renovations were her favorite recent campus upgrades.

“The school has grown a lot since I came here,” she said. “I really liked the way the new commercials emphasize motion and everything is moving. In my part, they had me walk through the library as I talked to them.”

As it has in the past, SUNY Canton has employed the Plattsburgh–based production company Media Central to film and edit the commercials. Their production director hired Mohammed Doumbouya, a recent graduate of the SUNY Canton management program from Harlem, to record audio for the spots.

Assistant Vice President for Advancement Randy B. Sieminski, who created the original scripts for the commercials, said, “Our students did a fantastic job highlighting our strengths.”

Media Central captured approximately 94 clips or 25 gigabytes of footage in one day. They primarily used digital single-lens reflex cameras, similar to those used by serious photographers, to create the two 30 second clips. Their technique was in line with popular trends on television and online video to maximize shallow depth of field and downplays the digital feel of the media.

The commercials will run throughout the state and on local North Country channels. The videos are also posted to the college’s YouTube channel and are available at www.canton.edu.