There are 49 logo concepts with over 300 variations that were designed to help create a new identity for Massena, delivered to a committee to consider.

The committee voted and helped to narrow down the variations for a logo that officials say "best fits Massena’s identity."

With the committee’s selections, the Brand Strategy Group has two logo profiles for the community to vote on. “We are looking for the community’s input on what logo they feel should represent Massena,” said Jason Hendricks of H3 Designs LLC.

"We are asking the people within the Massena community to go to the website page that was created for this process and read about each logo, along with the variations. Each page of the website features a brief summary of the logo, alternate logo variations, font profiles, and wordmarks. The website also shows the logo mocked up on merchandise and print products. Once you have explored the logo concepts, please vote for your favorite logo," an announcement says.

Website for voting: http://www.exploremassena.com

Only one submission will be allowed per IP address. The final poll results and your valuable feedback will be considered by the branding committee when making the final determination on which logo will be the centerpiece of the Massena, New York branding project.

Massena Deputy Mayor Matt LeBire said, "Having a cohesive and accurate brand image and strategy is critical for our community as we look to attract and retain residents, bolster business, and boost tourism. It is great to see our branding committee working toward this important goal. I encourage residents to take a moment to provide their valuable feedback on this logo phase of the branding project."

Massena Town Councilor Sam Carbone said, “Branding of the Massena area is something that hasn’t been pursued and is a necessary step to move forward. It is great to have Massena town representatives, village of Massena representatives, local business people, area promoters, and a local company such as H3 Designs all working together collaboratively on this project. The logo development process is the first step of this program to identify and promote the Massena area, we look forward to having public input on the project.”

The online poll will close on Friday, March 13.