Thursday, April 25, 2024 | St. Lawrence County, NY
She received her Ph.D. in marketing with a graduate minor in computer science from Drexel University and her master's degree in arts, entertainment, and media management from Columbia College …
This item is available in full to subscribers.
To continue reading, you will need to either log in to your subscriber account, or purchase a new subscription.
If you are a digital subscriber with an active, online-only subscription then you already have an account here. Just reset your password if you've not yet logged in to your account on this new site.
Otherwise, click here to view your options for subscribing.
Please log in to continue |
She received her Ph.D. in marketing with a graduate minor in computer science from Drexel University and her master's degree in arts, entertainment, and media management from Columbia College Chicago.
Ye's research interests are in pricing, retailing and sensory marketing.
She has published in Psychology & Marketing, Food Quality and Preference, Journal of Consumer Behaviour, Frontiers in Human Neuroscience, and Applied Science, and has delivered a number of conference presentations.
Ye previously served as a Ph.D. workshop instructor, and MBA and undergraduate instructor at LeBow College of Business at Drexel University.
