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St. Lawrence University's Paul Redfern elected president of CUPRAP

Posted 3/30/23

"The programming is always relevant and timely, and the connections that I've made are long-term and deep," he says. "Through CUPRAP, I've developed a network of close colleagues that have helped me …

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St. Lawrence University's Paul Redfern elected president of CUPRAP

Posted

"The programming is always relevant and timely, and the connections that I've made are long-term and deep," he says. "Through CUPRAP, I've developed a network of close colleagues that have helped me develop as a stronger communications professional."

At St. Lawrence University, Redfern is a member of the senior staff, leads an award-winning communications team, oversees North Country Public Radio, community relations, and print and mailing services. He is responsible for leading efforts to strategically shape and communicate the compelling story of the St. Lawrence community of students, faculty, administration, and alumni. In March of 2022, he added institutional strategy to his portfolio.

Prior to joining St. Lawrence in 2018, Redfern spent 17 years at his alma mater, Gettysburg College, where he had roles in athletics and admissions before moving to the communications office and spending the last six and half years of his career there as the Executive Director of Communications and Marketing. He is credited with transforming that office from a traditional public relations operation to a dynamic, innovative, and comprehensive integrated marketing program.

In all of his leadership roles, Redfern says he strives to foster a culture of transparency and open communication so that his teams are empowered with the information they need to work strategically and creatively. He is most proud of his track record of helping those he leads toward professional growth and advancement opportunities.

As a product of a liberal arts education, Redfern says he has dedicated his career to advancing the mission of higher education because, "I believe in its value and I think the world desperately needs citizens who can think critically, communicate, and understand a diversity of perspectives."

In addition to his CUPRAP service, Redfern is also a member of the Board of Directors for the Tuition Exchange, the St. Lawrence County Chamber of Commerce, and the Canton Chamber of Commerce.