Stewart’s Shops renames ice cream flavor in honor of St. Lawrence University
Monday, July 29, 2019 - 5:36 am

CANTON -- Stewart’s Shops and St. Lawrence University, the alma mater of Stewart’s Shops President Gary Dake, are celebrating National Ice Cream Month by renaming a popular ice cream flavor in honor of the university.

For a limited time, Stewart’s Shops is changing the name of its popular Brew-Ha-Ha ice cream to SLU-Ha-Ha, which will be available beginning Monday, July 29, at both Stewart’s Shops in Canton and at the Potsdam location.

The flavor features Stewart’s Shops’ richer roast coffee ice cream brewing with espresso bean flavored chocolate flakes. The St. Lawrence-themed flavor will be available until the end of October.

Samples of the new flavor will be available at an announcement event at the Canton Stewart's Shop at 115 E. Main St. on Monday, July 29, from 1-2 p.m.

On hand for the event will be Stewart’s Shops president and St. Lawrence alumnus Gary Dake, Class of 1982: St. Lawrence University’s Vice President of the University and Dean of Academic Affairs Karl Schonberg, Vice President of Student Life Hagi Bradley, and Director of Laurentian Engagement Joe Keniston; St. Lawrence University students, faculty, staff, families, and fans; FLAVOR the Stewart’s mascot; and Stewart’s Shops representatives.

“St. Lawrence and Stewart’s Shops make a great team, and SLU-Ha-Ha is the perfect way to welcome students back to school,” Dake said.

The ice cream flavor name is the result of a contest where St. Lawrence students were encouraged to come up with ideas for new names of an existing ice cream flavor.

“Our students were thrilled to have the chance to rename a flavor of ice cream at one of their favorite dessert destinations in the North Country,” said Joe Keniston, the University’s director of Laurentian Engagement. “The contest gave us the opportunity to tell students about the valued connection between Stewart’s and St. Lawrence.”