CANTON — Local farmers who sell directly to consumers can learn more about pricing from a panel of experienced farmers on Wednesday, Jan. 12 at 7 p.m.

Cornell Cooperative Extension of St. Lawrence County is offering a webinar featuring three livestock and dairy farmers from around New York state.

“The Price is Right! Pricing Livestock Products” will feature Shawn Youngman of Youngman Farm, Shannon Hayes of Sapbush Hollow Farm and Sharon Van Orden from Crosswinds Farm and Dairy.

They will talk about how they decide what to charge for retail and wholesale sales. Does the market determine the sale price? Is the price related to what it costs you to produce the product? Do you compare to the Grocery Store? How hard is it to adjust your prices upward if needed?

Pre-registration is required so that organizers can send participants the link.

Register and find more information about the Ag & Food Producer’s Academy coming up in January, February and March at the CCE website http://stlawrence.cce.cornell.edu, or call the CCE Office at 315-379-9192.

The webinar will be recorded so if you want to attend but are busy that night, sign up ahead and you will get the link for the recording.