SeaComm's 'Pay-It-Forward' program honored by credit union association
Friday, August 2, 2019 - 3:01 pm

MASSENA – The marketing team at SeaComm Federal Credit Union was recently honored by the Marketing Association of Credit Unions (MAC) with first-place “Gold” for their efforts in 2018.

MAC holds an annual conference and awards ceremony where credit union marketers can enter their campaigns under various categories. This year, SeaComm submitted an entry for their Pay-It-Forward Program in the category of “Community Engagement” for consideration, winning out over all other credit unions in their asset group.

“The Pay-It-Forward program through SeaComm was initiated as a way to give back to our membership and the communities we serve,” said Vice President of Marketing and Communications Tammy Harrigan. “Whether it’s to support the community in a creative way or educate them about the credit union difference, our team pulls together to engage with and give back to the public. We’re honored to have received this award.”

SeaComm won a MAC award for its Pay-It-Forward Program in 2018 with a third-place “Bronze” in Community Engagement for marketing efforts in 2017.

Throughout the years, the Pay-It-Forward Program at SeaComm has impacted thousands of unsuspecting community residents in an effort to make a difference in someone’s day. The program has involved SeaComm staff in purchasing groceries for local residents, donating over 1,450 hockey game tickets to the public, pumping and paying for gas, supplying over 500 credit union members with free smoke alarms, providing school supplies to 33 area schools, and most recently sponsoring the adoption costs of 42 homeless pets at four local animal shelters.

“We are extremely proud of the good work we are doing with our ‘Pay-it-Forward’ program in the communities in which we do business,” said SeaComm President and Chief Executive Officer Scott A. Wilson. “This award is a testament to the fact we are doing what is right and ultimately has a significant benefit to the people of the north country.”