Massena locales figure into fashion chain photo shoots
Monday, July 19, 2010 - 4:40 pm

MASSENA –Massena was a featured destination in the Maurices women’s fashion chain cross-country Small Town Charm marketing campaign, with several locations figuring in as a backdrop for the national chain’s fashion line.

Maurices has a women’s fashion store in the St. Lawrence Centre Mall, St. Rt. 37, Massena.

While in Massena, the crew chose to shoot at Pappy’s Bowlmor Lanes, Hugh’s Barbershop, in front of the town hall, Veterans Memorial Park on Andrews Street, the Eisenhower Locks, and several locations in Robert Moses State Park.

The Small Town Charm campaign was developed to express why the company believes it provides "The Best Small Town Specialty Store." With over 740 store locations, the challenge for a campaign like this was finding the right setting, according to their web blog.

Instead of choosing locations themselves, they asked their 65,000 Facebook fans and associates where they should go. The response was incredible, they report, and their idea instantly grew.

Instead of just visiting one area, they selected multiple locations to represent different areas of the U.S. where Maurices has stores.

To read their blog and view photos of the two-day Massena shoot, visit