CANTON –The SUNY Canton Small Business Development Center is offering a series of presentations for businesspeople to learn about how e-commerce can boost their small businesses. The E-Commerce …
This item is available in full to subscribers.
To continue reading, you will need to either log in to your subscriber account, or purchase a new subscription.
If you are a digital subscriber with an active, online-only subscription then you already have an account here. Just reset your password if you've not yet logged in to your account on this new site.
Otherwise, click here to view your options for subscribing.
Please log in to continue |
CANTON –The SUNY Canton Small Business Development Center is offering a series of presentations for businesspeople to learn about how e-commerce can boost their small businesses.
The E-Commerce Training Series is six sessions on specific strategies. Many will include hands-on training with various tools and resources under the direction of experts.
The E-Commerce Training Series begins with Internet Marketing 101 from 1 to 3:30 p.m. Wednesday, Feb. 29, presented by Kevin P. Schaffner of Site-Seeker.com on such topics search engine marketing, pay-per-click advertising, search engine optimization, what to measure, and the convergence of search and social media.
Others in the series are:
• A Guide to Establishing your Business on the Internet, Friday, March 2, 9 a.m. to 1 p.m., resources available for creating a site, using social media to promote, selling products, PayPal, and more, presented by Matt Corey, North Country Library System.
• Information Security and PCI Compliance, Friday, March 9, 9 to 11 a.m., security for payments via the web, the Payment Card Industry Data Security Standard, presented by Jill VanHoesen, CIO, Johnson Newspaper Corp.
• Quick Response Codes, Friday, March 16, 9 to 11 a.m., QR or mobile barcodes can assist marketing by expanding your reach to digital consumers. Presented by Jill VanHoesen, including a webinar from Proforma Products.
• Social Networking, Friday, March 23, 9 a.m. to 1 p.m., Presented by Matt Corey, using Facebook, Twitter and LinkedIn to promote business; create an account or get help on an account you already have.
• Introduction to Facebook for Small Business, Friday, March 30, 9 a.m. to 1 p.m., presented by Matt Corey. Facebook, one of the more popular social networking sites, is where a user can create a business profile and build an online community among customers and potential customers.
All sessions are at SUNY Canton. Cost is $10 per session or $50 for all six. Pre-register, or get more information by calling 386-7312.
“We hope that small businesses will use this training to get up to speed on all aspects of e-commerce so they can implement or update their e-commerce strategies,” said SBDC Director, Dale Rice. “By utilizing web-based tools in today’s marketplace, small businesses have an opportunity to increase sales, create brand recognition and form unique connections with their customer base.”